Today, 86% of Philippine-based companies are undergoing digital transformation to improve business operations and consumer offerings. 

Panther Products Philippines, Inc. is a local company that has successfully reaped the benefits of introducing an interactive website. Via the website, the company was able to provide more convenient and user-friendly experiences for its visitors and loyal followers.

Shortlisted for the 1st P-Innovator Summit Awards on June 24, Panther Products Philippines, Inc. is one of the country’s leading manufacturers of high-quality step-down transformers and electrical products. Since its establishment in 1977, the company further marked its brand reputation via social media marketing with over 6,700 followers on Facebook, despite focusing on a rather specific niche market.

Aside from boosting its marketing efforts, the company also developed its official website www.panther.ph via WordPress with messaging features, product catalogs, eCommerce links, and quotation features for customer convenience. 

Its interactive website campaign and comprehensive blog that addresses consumer pain points improved the company’s customer engagement and lead generation numbers. It has also allowed the brand to gain broader recognition in the digital space as an industry leader. 

Other notable features of the www.panther.ph website are quotation links, physical store locators, and a help center section.

In addressing the business disruptions caused by the pandemic, Panther Products Philippines, Inc. started a campaign last November 2020 to provide its customers online order and purchase options, with pick up and courier alternatives via social media channels Viber, Messenger, or through email or calls. The strategy resulted in faster product deliveries and trackable invoices via third-party apps from Metrobank and Banco De Oro.  

Learn more about the 1st P-Innovator Summit by visiting Recognizing the Best Performing Digital/Innovative Business in PH Via an Inaugural Summit – iLead – Institute of Leadership Entrepreneurship And Development (i-leadacademy.org)

The 1st P-Innovator Summit

In partnership with UHY M. L. Aguirre & Co. CPAs, and Babylon2k.org, the P-Innovator Summit will hold its inaugural awards this year, after which shall be an annual event.

The awards aim to recognize the most innovative local companies pushing the envelope in digital transformation, mainly in business-to-business (B2B) and business-to-customer (B2C) strategies. Eligible for the awards are companies in fintech, communication, virtual currency exchange, gaming, retail, and other digital intermediaries. 

Awardees will be determined based on innovation, strategy, engagement, metrics, and campaign results. A panel comprising members of the organizing partners and affiliated entities will select the final list of awardees upon thorough reviews of the submitted entries.